Branding and RP for KJSS (Kutchi Jain Sewa Samaj)
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Date
2023-02
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
The report explores the problem of KJSS current awareness and brand perception, which our
team plans to solve throughout this project. The main issues that came up during the immersions
were people building a religious association with the organization due to its name, the logistical
and staff issues, and other wrong perceptions due to highly affordable rates of the services.
Description
MI IMPACT Immersion report - Team Delta, Batch - 2022-24
Keywords
Brand building, Strategy