Branding and RP for KJSS (Kutchi Jain Sewa Samaj)

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dc.contributor.authorSinghal, Priyanshi
dc.contributor.authorGupta, Bhavya
dc.contributor.authorMehra, Anusha
dc.contributor.authorJain, Aman
dc.date.accessioned2024-01-13T14:47:40Z
dc.date.available2024-01-13T14:47:40Z
dc.date.issued2023-02
dc.descriptionMI IMPACT Immersion report - Team Delta, Batch - 2022-24
dc.description.abstractThe report explores the problem of KJSS current awareness and brand perception, which our team plans to solve throughout this project. The main issues that came up during the immersions were people building a religious association with the organization due to its name, the logistical and staff issues, and other wrong perceptions due to highly affordable rates of the services.
dc.description.sponsorshipKutchi Jain Sewa Samaj, Ahmedabad, Gujarat
dc.identifier.otherSinha, Arbind (mentor)
dc.identifier.otherShah, Hiren (c.mentor)
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6610
dc.language.isoen
dc.publisherMICA
dc.subjectBrand building
dc.subjectStrategy
dc.titleBranding and RP for KJSS (Kutchi Jain Sewa Samaj)

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