Personalization payoff: Understanding receptivity to tailored/personalized digital advertising
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Date
2025
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Taylor and Francis Ltd.
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Tripathi, S., Jain, V., Pandey, J., Merchant, A., & Gupta, D.G. (2025). Personalization payoff: Understanding receptivity to tailored/personalized digital advertising. International Journal of Advertising, https://doi.org/10.1080/02650487.2025.2550817