Personalization payoff: Understanding receptivity to tailored/personalized digital advertising

Simple item page
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-09-06T05:04:28Z
dc.date.available2025-09-06T05:04:28Z
dc.date.issued2025
dc.identifier.citationTripathi, S., Jain, V., Pandey, J., Merchant, A., & Gupta, D.G. (2025). Personalization payoff: Understanding receptivity to tailored/personalized digital advertising. International Journal of Advertising, https://doi.org/10.1080/02650487.2025.2550817
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10269
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.titlePersonalization payoff: Understanding receptivity to tailored/personalized digital advertising
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1156_Personalization payoff by Varsha Jain.pdf
Size:
2.55 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Research Articles