Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach by Varsha Jain & Parth Salunke
Loading...
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier Ltd.
Abstract
Description
Keywords
Citation
Mkedder, N., Jain, V., & Salunke, P. (2024). Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach. Journal of Retailing and consumer Services, 78, https://doi.org/10.1016/j.jretconser.2024.103757