How gamification leads to customer engagement?: An exploratory research

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dc.contributor.authorChakraborty, Amrita
dc.contributor.authorRoy, Gourav
dc.contributor.authorSanaria, Apurva
dc.date.accessioned2025-02-22T11:28:03Z
dc.date.available2025-02-22T11:28:03Z
dc.date.issued2021
dc.identifier.citationHow gamification leads to customer engagement?: An exploratory research [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 11-12). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9771
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleHow gamification leads to customer engagement?: An exploratory research
dc.typeOther

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