Field experiments in marketing research: A systematic methodological review by Suresh Malodia

Thumbnail Image

Files

FP_1086.pdf (739.68 KB)

Date

2023

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Emerald Group Publishing Ltd.

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/7119

Collections

Research Articles