Field experiments in marketing research: A systematic methodological review by Suresh Malodia

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dc.contributor.authorMalodia, Suresh
dc.date.accessioned2024-01-21T17:56:57Z
dc.date.available2024-01-21T17:56:57Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7119
dc.language.isoen_US
dc.publisherEmerald Group Publishing Ltd.
dc.sourceEuropean Journal of Marketing
dc.titleField experiments in marketing research: A systematic methodological review by Suresh Malodia
dc.typeArticle

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