A study of the media patterns and it's linkages with activity trends and product consumption patterns for children 9 to 12 and teenagers 13 to 16 years of age
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Date
1997
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Journal ISSN
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
media planning, media patterns, activity patterns, children, media habits, trends, media usage, activity linkages, product consumption pattern