Jaipur Rugs
| dc.contributor.author | Grover, Aanchal | |
| dc.contributor.author | Verma, Ananta | |
| dc.contributor.author | Kokate, Ketki | |
| dc.date.accessioned | 2024-09-07T10:18:20Z | |
| dc.date.available | 2024-09-07T10:18:20Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react. | |
| dc.description.sponsorship | Jaipur Rugs | |
| dc.identifier.other | PGDM Batch 2018-22 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8359 | |
| dc.language.iso | en | |
| dc.publisher | MICA | |
| dc.relation.ispartofseries | Team Rugged | |
| dc.subject | luxury brand | |
| dc.subject | branding | |
| dc.title | Jaipur Rugs |
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