Role of culture in consumer marketing: Theoretical roots and thematic trajectories

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904_Role of Culture in Consumer by Kallol Das.pdf (5.25 MB)

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2023

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Sage

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Patel, J., Sharma, A., Shukla, Y., and Das, K. (2023), Role of culture in consumer marketing: Theoretical roots and thematic trajectories, Journal of Creative Communications, https://doi.org/10.1177/09732586231205069

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https://ir.mica.ac.in//handle/123456789/10205

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