Role of culture in consumer marketing: Theoretical roots and thematic trajectories

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dc.contributor.authorDas, Kallol
dc.date.accessioned2025-06-03T13:46:41Z
dc.date.available2025-06-03T13:46:41Z
dc.date.issued2023
dc.identifier.citationPatel, J., Sharma, A., Shukla, Y., and Das, K. (2023), Role of culture in consumer marketing: Theoretical roots and thematic trajectories, Journal of Creative Communications, https://doi.org/10.1177/09732586231205069
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10205
dc.language.isoen
dc.publisherSage
dc.titleRole of culture in consumer marketing: Theoretical roots and thematic trajectories
dc.typeArticle

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