Editorial: Unlocking immersion economy: Expanding the boundaries of immersive service experience
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Date
2025
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Emerald Group Publishing Ltd.
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Shukla, Y., Malodia, S., Kunz, W.H., & Francesca, M. (2025). Editorial: Unlocking immersion economy: Expanding the boundaries of immersive service experience. Journal of Theory and Practice. 35(5), 661-667. https://doi.org/10.1108/JSTP-09-2025-475