Editorial: Unlocking immersion economy: Expanding the boundaries of immersive service experience

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dc.contributor.authorMalodia, Suresh
dc.date.accessioned2025-12-04T17:22:23Z
dc.date.available2025-12-04T17:22:23Z
dc.date.issued2025
dc.identifier.citationShukla, Y., Malodia, S., Kunz, W.H., & Francesca, M. (2025). Editorial: Unlocking immersion economy: Expanding the boundaries of immersive service experience. Journal of Theory and Practice. 35(5), 661-667. https://doi.org/10.1108/JSTP-09-2025-475
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10399
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.titleEditorial: Unlocking immersion economy: Expanding the boundaries of immersive service experience
dc.typeArticle

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