Differentiating readers of Femina and Women's Era on the basis of the IR psychographic profile

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199431.pdf (1.86 MB)

Date

1996

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

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Keywords

media planning, readers psychographic profile, demographic profile, cluster analysis

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http://ir.mica.ac.in/handle/123456789/4836

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Dissertations and Thesis