Differentiating readers of Femina and Women's Era on the basis of the IR psychographic profile

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dc.contributor.advisorRajiv Bagayatkar
dc.contributor.authorArun Sharma
dc.date.accessioned2023-12-15T17:24:04Z
dc.date.available2023-12-15T17:24:04Z
dc.date.issued1996
dc.format.extentviii, 78p.
dc.identifier.other37
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4836
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994031
dc.subjectmedia planning
dc.subjectreaders psychographic profile
dc.subjectdemographic profile
dc.subjectcluster analysis
dc.titleDifferentiating readers of Femina and Women's Era on the basis of the IR psychographic profile
dc.typeThesis
dcterms.identifier658.830830223 SHA
dcterms.subjectWomen's Era
dcterms.subjectFemina

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