An affective approach to understanding advertising

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199531.pdf (3.13 MB)

Date

1997

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Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

client servicing, advetising, affective approach, understanding, creative effective audio-visual advertisements, motivational, emotional, responses

Citation

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http://ir.mica.ac.in/handle/123456789/5291

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Dissertations and Thesis