An affective approach to understanding advertising

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorPunita Kalsey
dc.date.accessioned2023-12-15T17:25:38Z
dc.date.available2023-12-15T17:25:38Z
dc.date.issued1997
dc.format.extentv, 76p.
dc.identifier.other83
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5291
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995031
dc.subjectclient servicing
dc.subjectadvetising
dc.subjectaffective approach
dc.subjectunderstanding
dc.subjectcreative effective audio-visual advertisements
dc.subjectmotivational
dc.subjectemotional
dc.subjectresponses
dc.titleAn affective approach to understanding advertising
dc.typeThesis
dcterms.identifier659.1 KAL
dcterms.subjectTata Cafe
dcterms.subjectElle 18
dcterms.subjectTips and Toes
dcterms.subjectLip Guard
dcterms.subjectRed Label
dcterms.subjectRaymond's

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