Agency structures : a perspective for the future
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Date
1999
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Journal Title
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Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
advertising agency, structures, external factors, payment, IMC, specialist organizations, internet, non conventional media, AAA, media independents, clients, internal factors, size, resources, work culture, work ethics, zero base budgeting, account planning, virtual agency, structure for future