Agency structures : a perspective for the future

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorKapil Arora
dc.date.accessioned2023-12-15T17:23:44Z
dc.date.available2023-12-15T17:23:44Z
dc.date.issued1999
dc.format.extent47p.
dc.identifier.other00444
dc.identifier.other00445
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4687
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199715
dc.subjectadvertising agency
dc.subjectstructures
dc.subjectexternal factors
dc.subjectpayment
dc.subjectIMC
dc.subjectspecialist organizations
dc.subjectinternet
dc.subjectnon conventional media
dc.subjectAAA
dc.subjectmedia independents
dc.subjectclients
dc.subjectinternal factors
dc.subjectsize
dc.subjectresources
dc.subjectwork culture
dc.subjectwork ethics
dc.subjectzero base budgeting
dc.subjectaccount planning
dc.subjectvirtual agency
dc.subjectstructure for future
dc.titleAgency structures : a perspective for the future
dc.typeThesis
dcterms.identifier659.1125 ARO

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