Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI

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1029_Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI by Suraj Nandi.pdf (8.29 MB)

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2025

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Allied Publishers Pvt. Ltd.

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Nandi, S. (2025). Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 52). Ahmedabad: Allied Publishers Pvt. Ltd.

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https://ir.mica.ac.in//handle/123456789/9443

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