Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI

Simple item page
dc.contributor.authorNandi, Suraj
dc.date.accessioned2025-01-17T09:38:24Z
dc.date.available2025-01-17T09:38:24Z
dc.date.issued2025
dc.identifier.citationNandi, S. (2025). Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 52). Ahmedabad: Allied Publishers Pvt. Ltd.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9443
dc.language.isoen
dc.publisherAllied Publishers Pvt. Ltd.
dc.titleDeveloping a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI
dc.typeOther

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1029_Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI by Suraj Nandi.pdf
Size:
8.29 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Other publications