Moving the stakeholder journey forward by V. Kumar
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Date
2023
Authors
Kumar, V.
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Publisher
Springer
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Citation
Hollebeek, L.D., Kumar, V., Srivastava, R.K., & Clark, M.K. (2023). Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51, 23-49. https://doi.org/10.1007/s11747-022-00878-3