Moving the stakeholder journey forward by V. Kumar
dc.contributor.author | Kumar, V. | |
dc.date.accessioned | 2024-07-05T10:40:21Z | |
dc.date.available | 2024-07-05T10:40:21Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Hollebeek, L.D., Kumar, V., Srivastava, R.K., & Clark, M.K. (2023). Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51, 23-49. https://doi.org/10.1007/s11747-022-00878-3 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7986 | |
dc.language.iso | en | |
dc.publisher | Springer | |
dc.title | Moving the stakeholder journey forward by V. Kumar | |
dc.type | Article |
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