To design a product launch strategy for a software product ibaset
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Date
2023-02
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
iBASEt is a recognized leading provider of solutions for complex discrete manufacturing and service operations. Till now the company has been catering to the European Market and now
wants to expand in APAC Market with a focus on India. Marketing Objectives for the Organization includes increasing the visibility of the product in the Indian & APAC Aerospace
Manufacturing Market. The firm is also launching the product in a new market with the objective of Sales and Revenue Growth
Description
MI IMPACT Immersion report - Team Falcons, Batch - 2022-24
Keywords
product launch challenges, customer market study, brand positioning