To design a product launch strategy for a software product ibaset

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dc.contributor.authorHansra, Gursharan
dc.contributor.authorMaheshwari, Kratik
dc.contributor.authorMathur, Mansi
dc.contributor.authorPandharpurkar, Mayuri
dc.date.accessioned2024-01-15T22:08:44Z
dc.date.available2024-01-15T22:08:44Z
dc.date.issued2023-02
dc.descriptionMI IMPACT Immersion report - Team Falcons, Batch - 2022-24
dc.description.abstractiBASEt is a recognized leading provider of solutions for complex discrete manufacturing and service operations. Till now the company has been catering to the European Market and now wants to expand in APAC Market with a focus on India. Marketing Objectives for the Organization includes increasing the visibility of the product in the Indian & APAC Aerospace Manufacturing Market. The firm is also launching the product in a new market with the objective of Sales and Revenue Growth
dc.description.sponsorshipiBASEt, Ahmedabad
dc.identifier.otherSamera Khan (mentor)
dc.identifier.otherViresh Shah (c. mentor)
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6666
dc.language.isoen
dc.publisherMICA
dc.subjectproduct launch challenges
dc.subjectcustomer market study
dc.subjectbrand positioning
dc.titleTo design a product launch strategy for a software product ibaset

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