Rural Immersion project : VRUTTI
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Our project objective is to explore e-commerce opportunities and options for Mumbai -CoastalWomen Fish vendors for Fresh Fish including current trends in the market for fresh fish - both offline and online and the competition for the women fish vendors (SWOT). Our objective is to individual level, assess the current opportunities and status of women fish vendors vis a vis the e-commerce options. The ultimate goal is to explore scope and opportunities for them to take it up at branding, marketing and communication strategy for such an initiative and identify the USP.
Description
Keywords
Virtual Immersion Work