Rural Immersion project : VRUTTI

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dc.contributor.authorNidhi, Aaryaka
dc.contributor.authorThukral, Jatin
dc.contributor.authorGupta, Krittika
dc.contributor.authorMahapatra, Pragati
dc.contributor.authorChavan, Revati
dc.contributor.authorDas, Siddhant
dc.date.accessioned2025-03-22T22:18:08Z
dc.date.available2025-03-22T22:18:08Z
dc.date.issued2021
dc.description.abstractOur project objective is to explore e-commerce opportunities and options for Mumbai -CoastalWomen Fish vendors for Fresh Fish including current trends in the market for fresh fish - both offline and online and the competition for the women fish vendors (SWOT). Our objective is to individual level, assess the current opportunities and status of women fish vendors vis a vis the e-commerce options. The ultimate goal is to explore scope and opportunities for them to take it up at branding, marketing and communication strategy for such an initiative and identify the USP.
dc.identifier.otherGroup- 14, PGDMC Batch 2020-22
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9953
dc.language.isoen
dc.publisherMICA
dc.subjectVirtual Immersion Work
dc.titleRural Immersion project : VRUTTI

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