A study of the communication mix used by large retail outlets in Hyderabad

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199708.pdf (3.15 MB)

Date

1999

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

retail outlet, marketing communication mix, perception of customers, advertising, media choice, Hyderabad

Citation

URI

http://ir.mica.ac.in/handle/123456789/4679

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Dissertations and Thesis