A study of the communication mix used by large retail outlets in Hyderabad

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorBhavna Ananthanarayanan
dc.date.accessioned2023-12-15T17:23:43Z
dc.date.available2023-12-15T17:23:43Z
dc.date.issued1999
dc.format.extent52p.
dc.identifier.other00498
dc.identifier.other00499
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4679
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199708
dc.subjectretail outlet
dc.subjectmarketing communication mix
dc.subjectperception of customers
dc.subjectadvertising
dc.subjectmedia choice
dc.subjectHyderabad
dc.titleA study of the communication mix used by large retail outlets in Hyderabad
dc.typeThesis
dcterms.identifier658.89 ANA
dcterms.subjectShopper's Shop
dcterms.subjectPantaloon
dcterms.subjectWalden
dcterms.subjectCustomer

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