A conceptual framework of brand co-governance in the digital age
| dc.contributor.author | Jain, Varsha | |
| dc.contributor.author | Salunke, Parth | |
| dc.date.accessioned | 2024-09-02T12:31:39Z | |
| dc.date.available | 2024-09-02T12:31:39Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Merchant, A., Jain, V., & Salunke, P. (2024). A conceptual framework of brand co-governance in the digital age. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis. | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8322 | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.title | A conceptual framework of brand co-governance in the digital age | |
| dc.type | Book chapter |
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