Leveraging the role of social media platform data in enhancing the effect of cause-related marketing
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Date
2022
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Excel India Publishers
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Perannagari, K.T., & Gupta, S. (2022). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 27-28). Ahmedabad: Excel India Publishers.