Leveraging the role of social media platform data in enhancing the effect of cause-related marketing

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dc.contributor.authorGupta, Shaphali
dc.date.accessioned2025-02-21T14:45:56Z
dc.date.available2025-02-21T14:45:56Z
dc.date.issued2022
dc.identifier.citationPerannagari, K.T., & Gupta, S. (2022). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 27-28). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9751
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleLeveraging the role of social media platform data in enhancing the effect of cause-related marketing
dc.typeOther

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