How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy by Varsha Jain
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Date
2024
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Wiley-Blackwell
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Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2345