How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy by Varsha Jain

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-07-05T12:08:36Z
dc.date.available2024-07-05T12:08:36Z
dc.date.issued2024
dc.identifier.citationMogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2345
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8011
dc.language.isoen
dc.publisherWiley-Blackwell
dc.titleHow generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy by Varsha Jain
dc.typeArticle

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