A study to investigate the attribute-based brand equity amongst retailers

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199555.pdf (1.26 MB)

Date

1997

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Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

marketing research, brand equity, retailers, brand quality, marketing channels, marketing implications

Citation

URI

http://ir.mica.ac.in/handle/123456789/5547

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Dissertations and Thesis