A study to investigate the attribute-based brand equity amongst retailers

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorVallabhajosyula Parthasarathy
dc.date.accessioned2023-12-15T17:27:01Z
dc.date.available2023-12-15T17:27:01Z
dc.date.issued1997
dc.format.extentvip, 58p.
dc.identifier.other00202
dc.identifier.other00203
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5547
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199555
dc.subjectmarketing research
dc.subjectbrand equity
dc.subjectretailers
dc.subjectbrand quality
dc.subjectmarketing channels
dc.subjectmarketing implications
dc.titleA study to investigate the attribute-based brand equity amongst retailers
dc.typeThesis
dcterms.identifier658.827 PAR
dcterms.subjectSunsilk
dcterms.subjectClinic
dcterms.subjectPantene
dcterms.subjectOrganics
dcterms.subjectNyle
dcterms.subjectOptima
dcterms.subjectUltra Doux

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