Brand consolidation - restructuring brand portfolios

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1010.pdf (403.35 KB)

Date

2003

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

brand consolidation, deferent strategies, brand portfolios, design consolidation strategy, steps involved, effects, consumer need, consumer knowledge

Citation

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http://ir.mica.ac.in/handle/123456789/4921

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Dissertations and Thesis