Brand consolidation - restructuring brand portfolios

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dc.contributor.advisorAtul Tandan
dc.contributor.authorKhaitan, Anuradha
dc.date.accessioned2023-12-15T17:24:17Z
dc.date.available2023-12-15T17:24:17Z
dc.date.issued2003
dc.format.extent87p.
dc.identifier.other001149
dc.identifier.other001150
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4921
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001010
dc.subjectbrand consolidation
dc.subjectdeferent strategies
dc.subjectbrand portfolios
dc.subjectdesign consolidation strategy
dc.subjectsteps involved
dc.subjecteffects
dc.subjectconsumer need
dc.subjectconsumer knowledge
dc.titleBrand consolidation - restructuring brand portfolios
dc.typeThesis
dcterms.identifier658.827 KHA
dcterms.subjectHLL
dcterms.subjectHutchison Max Telecom
dcterms.subjectElectrolux Kelvinetor Ltd

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