Insight is power: Understanding the terms of the consumer-firm data exchange by V. Kumar
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Date
2021
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Elsevier
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Kraft, M., Kumar, V., Harmeling, C., Singh, S., Zhu, T., Chen, J., Duncan, T., Fortin, W., & Rosa, E. (2021). Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97(1), 133-149. https://doi.org/10.1016/j.jretai.2020.11.001