Insight is power: Understanding the terms of the consumer-firm data exchange by V. Kumar

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dc.contributor.authorKumar, V.
dc.date.accessioned2024-07-05T11:03:41Z
dc.date.available2024-07-05T11:03:41Z
dc.date.issued2021
dc.identifier.citationKraft, M., Kumar, V., Harmeling, C., Singh, S., Zhu, T., Chen, J., Duncan, T., Fortin, W., & Rosa, E. (2021). Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97(1), 133-149. https://doi.org/10.1016/j.jretai.2020.11.001
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7995
dc.language.isoen
dc.publisherElsevier
dc.titleInsight is power: Understanding the terms of the consumer-firm data exchange by V. Kumar
dc.typeArticle

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