How celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani, Mari Sudha

Thumbnail Image

Files

FP_379.pdf (103.47 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Romanian Journal of Marketing

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6866

Collections

Research Articles