How celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani, Mari Sudha

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:06Z
dc.date.available2024-01-21T17:56:06Z
dc.date.issued2010
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6866
dc.language.isoen_US
dc.publisherRomanian Journal of Marketing
dc.sourceRomanian Journal of Marketing
dc.titleHow celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani, Mari Sudha
dc.typeArticle

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