Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms

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Date

2025

Authors

Roy, Gourav
Jain, Varsha

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Publisher

World Scientific Publishing Co. Pvt. Ltd.

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Roy, G., & Jain, V. (2025). Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms. In A. Behl., B. Sampat., & V. Pereira (Eds.), Gamification and global business management: Mapping the future: Vol.2 (pp 259-279). World Scientific Publishing Co. Pvt. Ltd. https://doi.org/10.1142/9789819801541_0011