Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework
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Date
2025
Authors
Das, Kallol
Mungra, Yogesh
Namboodiri, Sooraj
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Journal ISSN
Volume Title
Publisher
Routledge
Abstract
Description
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Citation
Das, K., Mungra, Y., Namboodiri, S., & Sharma, A. (2025). Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework. Journal of Relationship Marketing, https://doi.org/10.1080/15332667.2025.2508029