Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity
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Date
2025
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Emerald Publishing Ltd.
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Chatterjee, R., George, S.R., Verma, J.S., Heggde, G., & Gadhavi, D.D. (2025). Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity. Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-08-2024-0258