Enhancing user engagement on destination brand Facebook pages
Loading...
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Springer
Abstract
Description
Keywords
Citation
Youness, C., Assaf, C., Valette-Florence, P. & Jain, V. (2024). Enhancing user engagement on destination brand Facebook pages. In V. Jeseo., & J. Parajuli. (Eds.), Marketing in a Multicultural and Vibrant World. AMSWMC 2024. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 99-112). Springer. https://doi.org/10.1007/978-3-031-80904-0_10