Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth
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2025
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Springer
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Gupta, S., & Trivedi, R. (2025). Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth. In. R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 129-152). Springer. https://doi.org/10.1007/978-981-96-7105-2_7