Influence of mobile technology adoption and usage on lives of the poor in emerging markets
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Date
2022
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Routledge
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Gupta, D.G., & Jain, V. (2022). Influence of mobile technology adoption and usage on lives of the poor in emerging markets. In. R. Singh., & T.A. Wani (Eds.), Marketing to the poor: Creating value (pp 170). Routledge. https://doi.org/10.4324/9781003311560