Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
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Date
2024
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Elsevier
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Kumar, V., Ranjan, B., & Gupta, S. (2024). Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view. Journal of Business Research, 188, https://doi.org/10.1016/j.jbusres.2024.115114